What should marketing focus on?
An audience and offer review, followed by priorities for your message, channels, campaigns and measurement.
Marketing capabilitiesMarketing and technology planning.
Know what to build, change or invest in before you commit. Bring a marketing, website or business systems question, and work through the options with Troy.
- Define the decisionWhat needs to change, and who will it affect?
- Review what existsLook at the people, information and systems involved.
- Compare the optionsWeigh the work, constraints and dependencies.
- Agree the next stepsSet priorities, responsibilities and the delivery scope.
Bring a question. Leave with a plan.
Each assignment starts with a defined question. The outputs below are examples; we agree what you need before work begins.
What does the website need to do?
A review of the customer’s path, with the page structure, content and functionality needed to support it.
Website planning and delivery
Where is the team losing time?
A process map showing bottlenecks, followed by options for changing the work, connecting existing tools or building software.
Software and integrationsIs AI suitable for this task?
A defined use case with information boundaries, oversight, system requirements and a plan for testing it.
AI and automationA plan your team can use.
The recommendation accounts for the people, systems and production work needed to carry it out. Troy’s background across product, sales, marketing and operations helps connect those decisions.
- Priorities in an agreed order
- Responsibilities and dependencies
- A brief for the work to be produced
- Measures for reviewing progress
A defined review or plan is scoped through Agency. If you need continuing marketing direction and hands-on delivery, work with Troy as your marketing consultant.
A paid review with a clear output.
The Digital Opportunity Review is a structured two-week review with ranked findings, a 90-day plan and one improvement implemented.
The full $995 CAD fee is credited toward a project of $5,000 CAD or more begun within 60 days.
$995 CAD
See how the review works