Marketing and technology, from strategy to execution.

OrangeFin combines senior marketing leadership, hands-on execution and tailored technology for growing businesses in Toronto and the GTA, with particular experience in manufacturing, distribution and B2B.

Let’s talk What we solve

Shown: Sleepybird, an OrangeFin concept, and ProductChat IQ, our product support assistant.

Where marketing and technology can help.

Customers do not understand the offer.

Clarify the message, organize the content and give people a clear next step.

Explore Agency

Company knowledge is difficult to access.

Bring approved product, pricing, policy and process information together so teams and customers can find a reliable answer.

Play the knowledge assistant

Marketing needs direction and an owner.

Set priorities, build the plan and keep campaigns, content and sales materials moving.

Work with a marketing consultant

Buyers cannot find or compare the right product.

Collect the right details, apply product rules and send a clearer request into the quoting workflow.

Play the product selector

Quotes and requests take too much manual work.

Capture the right details, connect the systems involved and reduce repeated follow-up.

Explore software and applications

Technical products are hard to explain.

Turn detailed product information into a concise video for sales conversations, campaigns and multiple languages.

Created by Troy during a previous role. Play the product explainer

Two ways to work with OrangeFin.

Choose a defined scope or add senior marketing leadership and delivery to your team.

Agency

A defined project, campaign or delivery scope, planned and delivered by OrangeFin.

Campaigns, content, websites, applications, AI tools and connected project work.

Explore Agency

Marketing Consultant

Work directly with Troy for senior marketing direction and hands-on execution alongside your team.

Direction, priorities, campaigns, content, reporting and the day-to-day work needed to move them forward.

Work with a marketing consultant

Marketing and technology, planned together.

OrangeFin connects the message, the campaign and the technology behind the customer experience.

Marketing

Marketing strategy, brand identity, campaigns, content, social media, video, sales materials and search visibility.

See marketing capabilities
AI knowledge assistant finding an in-stock product alternative from approved company sources. Play 40-second AI assistant video

Playing loads video from YouTube. Watch on YouTube (opens in a new tab)

Watch company knowledge become a clear answer.

See a tailored assistant find current pricing, an in-stock alternative and a company policy from approved business information.

Explore AI and automation

A brand story people can see and use.

Your brand takes shape in what you say and how customers experience your business. OrangeFin connects that story to the identity, website and tools you put in front of them.

For our own ProductChat IQ, the source mark expresses the product’s purpose: answers grounded in approved information.

See the story behind the identity
ProductChat IQ identity: the source mark, white wordmark and aqua IQ on Deep Teal.
Product answers you can stand behind.
Troy McCartan, founder of OrangeFin Agency

Troy stays close to the work.

Founder Troy McCartan brings 20 years across product, sales, marketing and operations in B2B manufacturing and distribution. He holds an MBA with a specialization in AI Leadership and has developed applications and AI processes for companies.

Troy leads the work and stays involved through delivery. OrangeFin brings in trusted specialists when a project needs additional depth.

About OrangeFin Troy on LinkedIn , opens in a new tab

Work you can watch and explore.

View all work

What are you trying to move forward?

Tell us what you are working on, where it is stuck and what a useful result would look like.

Troy reads every enquiry and replies directly.

Prefer to talk? 866-738-1020

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