Strategy and positioning
A positioning brief and marketing priorities give your team an agreed audience, offer and message.
Marketing strategy, campaigns and content.
Give your team a clear marketing plan and the content to put it into action. OrangeFin delivers campaigns, social content, video, creative and sales materials for growing businesses in Toronto and the GTA.
What we deliver.
Start with your offer, audience and business goal. We set priorities and deliver the agreed work, whether you need a focused campaign or support across your marketing.
Campaigns and advertising
Connect the ad, landing page and follow-up around one offer. Track which enquiries come from the campaign.
Content and social media
Plan and produce posts, articles and product updates, with content approvals and publishing across agreed channels.
Video and creative
Explain your offer with branded video, product explainers, diagrams, edited footage and motion graphics.
Search visibility
Help buyers find and understand your business through useful content and search engine optimization (SEO). The work can also address how AI answer systems understand and reference your content, often called answer engine optimization (AEO).
Sales materials
Give your sales team product sheets and presentations that explain the offer and answer buyer questions.
For dermandmane.ca, current work connects a business plan, completed brand identity and a website in development. See how strategy connects to delivery.
Make a technical product easier to understand.
This lighting product explainer shows how video can communicate a technical solution through visuals and a focused message.
Created by Troy McCartan during a previous role. Published by Leviton | Certolux Visioneering (Viscor).
See the work and attribution
Playing loads video from YouTube. Watch on YouTube (opens in a new tab)
A brand that carries into the customer experience.
For Sleepybird, OrangeFin developed the identity, type, colour and voice, then applied them across the website and booking flow.
Sleepybird is an OrangeFin concept. The project shows how creative work holds together when people need to read information, choose a date and book.
See the brand and websiteGive the identity a reason to exist.
ProductChat IQ’s brand starts with a customer need: finding a product answer they can check. OrangeFin carried that idea into the name, source mark, typography and website.
Deep Teal anchors the identity; the aqua point represents a supported answer. Marigold gives the main action a separate role.
Read the ProductChat IQ brand story
How we work with you.
Agency
A defined campaign, content package or connected project, planned and delivered by OrangeFin.
Explore AgencyMarketing Consultant
Senior marketing leadership and hands-on execution alongside your team, with delivery agreed around your priorities.
Work with a marketing consultant